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PORTFOLIO
heather m graves
• Art Direction with a Strategy •
Graphic & Brand Design
Graphic & Brand Design • Art Direction with a Strategy
B2B Tech • Security • Event • AI • Gov • Blockchain
PORTFOLIO
PORTFOLIO
heather@
heathermgraves.com
Talk to me about your opportunity!
companies build trust
I help
at first glance
using
design and strategy
Cactus admirer, Coloradan living in Las Vegas, art direction, brand & marketing designer, and creative strategist. I’ve delivered impactful visual solutions for Fortune 500 companies, government entities, universities, and global events.
Building on over a decade of award-winning expertise in graphic design and brand strategy, I bring a specialized focus to B2B events, tech, government, aerospace, blockchain, and AI sectors.
Notable achievements include leading branding initiatives for United Launch Alliance, the University of Colorado, Sandia National Labs, and the SBA. I’ve also played a key role in global tech conferences like Edge Computing World, sponsored by AWS, IBM, HP, Dell, and Microsoft, where I aligned creative strategies with business objectives to deliver measurable results.
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EDGE World Summit
tech event
branding • design • strategy • web
copywriting • digital marketing
branding • web • digital marketing • copywriting strategy • event signage
Futuristic • Bold • Tech • Leadership
Exclusive • Forward thinking
Futuristic • Bold
Tech • Leadership
Exclusive • Forward thinking
Our event branding and marketing strategy, infused with bold colors, futuristic imagery, and inviting headlines, instantly transport tech leaders and influencers to a world of immersive Edge technology insights. With web ads, social media assets, website design, logo creation, brand colors, typeface selection, captivating written copy, tagline development, curated photos, and comprehensive brand guidelines, we've crafted an immersive experience that leaves attendees eagerly anticipating this must-attend, exclusive summit.
Our event branding and marketing strategy, infused with bold colors, futuristic imagery, and inviting headlines, instantly transport tech leaders and influencers to a world of immersive Edge technology insights. With web ads, social media assets, website design, logo creation, brand colors, typeface selection, captivating written copy, tagline development, curated photos, and comprehensive brand guidelines, we've crafted an immersive experience that leaves attendees eagerly anticipating this must-attend, exclusive summit.
Silicon Valley leaders in edge technology connected in person by way of this powerful event brand and marketing campaign! The Edge World Summit hosts a thought-provoking and exclusive summit event every fall.
Silicon Valley leaders in edge technology connected in person by way of this powerful event brand and marketing campaign! The Edge World Summit hosts Fortune 500 companies in a thought-provoking and exclusive summit event every fall.
POWERED BY
POWERED BY
AWS • IBM • Microsoft • Siemens
Lumen • Dell • StackPath
AWS • IBM • Microsoft • Siemens • Lumen • Dell • StackPath
Talk to me about your opportunity!
open sans semi bold
heather@
heathermgraves.com
Montserrat
Step
into the Future
Typography
Abyss Blue
Electric Cyan
Amethyst
Red
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Brand Guidelines
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Prospectus Deck
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Brand Guidelines
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United Launch Alliance
aerospace
branding • executive visual communications • presentations • event signage, step & repeat, promotional items
branding • executive visual communications • presentations • event signage, step & repeat, promotional items
Space • Futuristic • Bold
Tech • Leadership
Strong • Forward thinking
Space • Futuristic • Bold
Tech • Leadership
Strong • Forward thinking
Created branded collateral for aerospace lobbying efforts and nanosatellite initiatives, enhancing ULA’s visibility in the defense sector. Designed event materials, including exhibit graphics and promotional items, for major industry conferences. Partnered with executive teams to deliver strategic visual communications, including presentations and infographics.
Created branded collateral for aerospace lobbying efforts and nanosatellite initiatives, enhancing ULA’s visibility in the defense sector. Designed event materials, including exhibit graphics and promotional items, for major industry conferences. Partnered with executive teams to deliver strategic visual communications, including presentations and infographics.
An American launch service provider formed as a joint venture between Lockheed Martin Space and Boeing Defense, Space & Security. The company designs, assembles, sells and launches rockets, but the company subcontracts out the production of rocket engines and solid rocket boosters.
An American launch service provider formed as a joint venture between Lockheed Martin Space and Boeing Defense, Space & Security. The company designs, assembles, sells and launches rockets, but the company subcontracts out the production of rocket engines and solid rocket boosters.
America's Ride to Space
America's Ride to Space
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Gen Future
digital ad CASE STUDY
branding • copywriting • strategy
branding • copywriting • strategy
Futuristic • Bold • Tech • Leadership
Exclusive • Forward thinking
Ultra Modern • Bold
Mindset • Fresh
Elegant • Transformative
The ads featured bold headlines in lime green, complementary cyan blue text, and a striking image of a young woman running at night with sparklers, symbolizing excitement and personal growth.
Copywriting highlighted the event’s core message—"Glow up your mindset"—while creating an approachable tone that spoke directly to Gen Z’s goals and challenges. The campaign unfolded in phases, starting with ads designed to generate curiosity and trust before transitioning to action-oriented ads encouraging registration.
The visually cohesive and emotionally resonant campaign successfully captured the attention of young adults, creating a sense of familiarity and excitement around the event. The two-phase approach helped build trust before encouraging action, leading to increased brand recognition and attendee conversion.
The ads featured bold headlines in lime green, complementary cyan blue text, and a striking image of a young woman running at night with sparklers, symbolizing excitement and personal growth.
Copywriting highlighted the event’s core message—"Glow up your mindset"—while creating an approachable tone that spoke directly to Gen Z’s goals and challenges. The campaign unfolded in phases, starting with ads designed to generate curiosity and trust before transitioning to action-oriented ads encouraging registration.
The visually cohesive and emotionally resonant campaign successfully captured the attention of young adults, creating a sense of familiarity and excitement around the event. The two-phase approach helped build trust before encouraging action, leading to increased brand recognition and attendee conversion.
The Gen Future event needed a way to engage the young adult audience and establish the brand as trustworthy and relevant. The challenge was to stand out in a crowded digital landscape and resonate with a generation accustomed to fast-paced, visually dynamic content.
We crafted a digital ad campaign rooted in aspirational imagery and modern design trends.
The Gen Future event needed a way to engage the young adult audience and establish the brand as trustworthy and relevant. The challenge was to stand out in a crowded digital landscape and resonate with a generation accustomed to fast-paced, visually dynamic content.
We crafted a digital ad campaign rooted in aspirational imagery and modern design trends.
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Children's Summer Festival
event CASE STUDY
branding • copywriting strategy • marketing • visuals • social media
branding • copywriting • strategy
Sunshine • Bright • Playful Inviting • Being a Kid
Summertime
Sunshine • Bright
Playful • Inviting
Being a Kid • Summertime
Our event branding and marketing strategy, infused with bright colors, playful graphics, and inviting typography, instantly transport viewers to a world of summertime fun and nostalgia. With web ads, social media assets, website design, logo creation, brand colors, typeface selection, captivating written copy, tagline development, curated photos, and comprehensive brand guidelines, we've crafted an immersive experience that leaves attendees eagerly anticipating this joyous summer celebration.
Our event branding and marketing strategy, infused with bright colors, playful graphics, and inviting typography, instantly transport viewers to a world of summertime fun and nostalgia. With web ads, social media assets, website design, logo creation, brand colors, typeface selection, captivating written copy, tagline development, curated photos, and comprehensive brand guidelines, we've crafted an immersive experience that leaves attendees eagerly anticipating this joyous summer celebration.
Summertime silliness happened with an oh so seriously successful event brand and marketing campaign! The Glendale Reading Advocate hosts a playful and inviting Children's Summer Festival event every July.
Summertime silliness happened with an oh so seriously successful event brand and marketing campaign! The Glendale Reading Advocate hosts a playful and inviting Children's Summer Festival event every July.
fastest way to reach out in the west
heather@
heathermgraves.com
